Contrary to popular belief, not all reservations are made online. Many are still made by phone including inquiries regarding online reservations. Unanswered calls or calls going to voicemail mean lost reservations, reduced customer satisfaction and lost revenue. With Unified Office, calls can be distributed to any number of hotel staff in real time wherever they happen to be, custom designed by you and your staff. This allows hotel management to maximize staff utilization allowing them to perform other activities while not missing revenue opportunities. Unified Office analytics can also visually display reservations on any device in real-time so that hotel management can measure overall effectiveness of hotel staff answering incoming reservation calls in addition to other revenue producing services such as calls to room service. Lost calls or calls placed on hold when guests are ordering room service means lost revenues and reduced customer satisfaction.